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1. WO2020029412 - TAG RECOMMENDATION METHOD AND APPARATUS, COMPUTER DEVICE, AND COMPUTER-READABLE STORAGE MEDIUM

Publication Number WO/2020/029412
Publication Date 13.02.2020
International Application No. PCT/CN2018/108915
International Filing Date 30.09.2018
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
G06Q 30/0201
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0201Market data gathering, market analysis or market modelling
G06Q 30/0203
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0202Market predictions or demand forecasting
0203Market surveys or market polls
G06Q 30/0631
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
0601Electronic shopping
0631Item recommendations
Applicants
  • 平安科技(深圳)有限公司 PING AN TECHNOLOGY (SHENZHEN) CO., LTD. [CN/CN]; 中国广东省深圳市 福田区福田街道福安社区益田路5033号平安金融中心23楼 23F, Ping'an Financial Center, No. 5033 Yitian Road, Fu'an Community Of Futian Street, Futian District Shenzhen, Guangdong 518000, CN
Inventors
  • 吴壮伟 WU, Zhuangwei; CN
Agents
  • 深圳市精英专利事务所 SHENZHEN TALENT PATENT SERVICE; 中国广东省深圳市 福田区深南中路6009号绿景广场B栋20层B B, 20/F, Building B Lvjing Square 6009 Shennan Middle Road, Futian District Shenzhen, Guangdong 518000, CN
Priority Data
201810902677.209.08.2018CN
Publication Language Chinese (ZH)
Filing Language Chinese (ZH)
Designated States
Title
(EN) TAG RECOMMENDATION METHOD AND APPARATUS, COMPUTER DEVICE, AND COMPUTER-READABLE STORAGE MEDIUM
(FR) PROCÉDÉ ET APPAREIL DE RECOMMANDATION D'ÉTIQUETTES, DISPOSITIF INFORMATIQUE ET SUPPORT DE STOCKAGE LISIBLE PAR ORDINATEUR
(ZH) 标签推荐方法、装置、计算机设备及计算机可读存储介质
Abstract
(EN)
Embodiments of the present application provide a tag recommendation method and apparatus, a computer device, and a computer-readable storage medium. According to the embodiments of the present application, recommending tags having not yet been used by a target user to the target user on the basis of tags used by a similar user group of the target user implements not only the recommendation of tags complying with personal preferences of the target user by using common tag preferences of the similar user group, but also the unification of tags used by the similar user group, thereby avoiding excessive dispersion of tags used by users. In addition, unified tag data is conducive to subsequent analysis of common preferences of users and to other personalized marketing and promotion planning for the users.
(FR)
L'invention concerne un procédé et un appareil de recommandation d'étiquettes, un dispositif informatique et un support de stockage lisible par ordinateur. Selon les modes de réalisation de la présente invention, la recommandation, à l'utilisateur cible, d'étiquettes n'ayant pas encore été utilisée par un utilisateur cible sur la base d'étiquettes utilisées par un groupe d'utilisateurs similaires de l'utilisateur cible met en œuvre non seulement la recommandation d'étiquettes répondant aux préférences personnelles de l'utilisateur cible en utilisant des préférences d'étiquette communes du groupe d'utilisateurs similaires, mais également l'unification des étiquettes utilisées par le groupe d'utilisateurs similaires, ce qui permet d'éviter une dispersion excessive d'étiquettes utilisées par les utilisateurs. De plus, des données d'étiquette unifiée facilitent une analyse ultérieure de préférences communes d'utilisateurs et une autre planification personnalisée de marketing et de promotion pour les utilisateurs.
(ZH)
本申请实施例提供了一种标签推荐方法、装置、计算机设备及计算机可读存储介质。本申请实施例基于目标用户的相似用户群体所使用的标签情况来向该目标用户推荐其未使用过的标签,不仅能利用相似用户群体的共同标签偏好推荐符合目标用户个性偏好的标签,还实现相似用户群体使用标签的统一化,避免用户使用的标签过于分散的情况,同时统一化的标签数据有利于后续分析用户的共同喜好,对用户群体进行其它个性化的营销推广策划。
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