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1. WO2020060949 - SYSTEMS AND METHODS FOR ASSESSING ADVERTISEMENT

Publication Number WO/2020/060949
Publication Date 26.03.2020
International Application No. PCT/US2019/051363
International Filing Date 16.09.2019
IPC
G06F 16/41
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
40of multimedia data, e.g. slideshows comprising image and additional audio data
41Indexing; Data structures therefor; Storage structures
G06F 17/00 2019.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
G06F 17/21 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
20Handling natural language data
21Text processing
G06F 17/22 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
20Handling natural language data
21Text processing
22Manipulating or registering by use of codes, e.g. in sequence of text characters
G06F 17/27 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
20Handling natural language data
27Automatic analysis, e.g. parsing, orthograph correction
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants
  • GOOGLE LLC [US/US]; 1600 Amphitheatre Parkway Mountain View, California 94043, US
Inventors
  • BENT, Sylvanus, Garnet; US
  • FOGLA, Prahlad; US
  • POWELL, Jamie, Nicole; US
  • NIU, Shu; US
  • MAI, Nam, Hoang; US
  • DENNEN, Tristan; US
  • JOHNSTON, Sean, Burroughs; US
  • GORANTLA, Siva, Kumar; US
  • SHWERT, Suzanna, Whiteside; US
  • SCHRAM, Maxwell; US
  • LIANG, Weikun; US
Agents
  • LANZA, John D.; US
  • KHAN, Shabbi S.; US
  • BELDEN, Brett P.; US
  • ROSE, Daniel; US
Priority Data
62/732,48717.09.2018US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) SYSTEMS AND METHODS FOR ASSESSING ADVERTISEMENT
(FR) SYSTÈMES ET PROCÉDÉS D’ÉVALUATION DE PUBLICITÉS
Abstract
(EN)
Systems and methods are disclosed for dynamically analyzing and providing the quality of one or more content items at the time, or substantially close to the time, they are received by a data processing system. The systems and methods described herein can maintain and update the quality score for improving previously created content items after they have been published. The one or more content items can include one or more assets (e.g., one or more headlines, one or more descriptions, images, video, etc.). The data processing system can use numerical analysis methods to determine an overall quality (e.g., estimated clicks) of the content items received by the data processing system using a trained model.
(FR)
L'invention concerne des systèmes et des procédés permettant d'analyser et de fournir de manière dynamique la qualité d'un ou de plusieurs éléments de contenu au moment où ceux-ci sont reçus par un système de traitement de données, ou à un instant sensiblement proche de ladite réception. Les systèmes et les procédés décrits dans la présente invention peuvent maintenir et mettre à jour le score de qualité pour améliorer les éléments de contenu précédemment créés après leur publication. Le ou les éléments de contenu peuvent comprendre un ou plusieurs actifs (par exemple, un ou plusieurs titres, une ou plusieurs descriptions, images, vidéos, etc.). Le système de traitement de données peut utiliser des procédés d'analyse numérique pour déterminer une qualité globale (par exemple, des clics estimés) des éléments de contenu reçus par le système de traitement de données à l'aide d'un modèle entraîné.
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