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1. WO2020032404 - AUGMENTED REALITY CONTENT PROVIDING SYSTEM AND METHOD

Publication Number WO/2020/032404
Publication Date 13.02.2020
International Application No. PCT/KR2019/008582
International Filing Date 11.07.2019
IPC
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
T
IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
19
Manipulating 3D models or images for computer graphics
G06Q 30/02 (2012.01)
G06T 19/00 (2011.01)
Applicants
  • 주식회사 소울핑거 SOULFINGER INC. [KR/KR]; 서울시 강남구 영동대로 616 (삼성동) (Samseong-dong) 616, Yeongdong-daero Gangnam-gu Seoul 06081, KR
Inventors
  • 이용수 LEE, Young Su; KR
Agents
  • 나선균 NA, Sun Kyoon; KR
  • 강태훈 KANG, Tae Hoon; KR
  • 방영석 BAHNG, Young Suk; KR
Priority Data
10-2018-009213108.08.2018KR
10-2019-002920614.03.2019KR
Publication Language Korean (KO)
Filing Language Korean (KO)
Designated States
Title
(EN) AUGMENTED REALITY CONTENT PROVIDING SYSTEM AND METHOD
(FR) SYSTÈME ET PROCÉDÉ DE FOURNITURE DE CONTENU DE RÉALITÉ AUGMENTÉE
(KO) 증강현실 컨텐츠 제공 시스템 및 방법
Abstract
(EN)
The present invention relates to a system and a method for maximizing an advertisement effect by recognizing a registered image such as a corporate logo or a product and providing a 3D advertisement as augmented reality. The present invention provides an augmented reality-based content providing system and method, comprising: an augmented reality information receiving unit for receiving product image information and augmented reality content information; an augmented reality information database for storing the received product image information and augmented reality content information; a captured image receiving unit for receiving, from a user terminal, an image captured by a camera; an image identification unit for identifying product image information corresponding to the captured image among the stored product image information; and an augmented reality information transmission unit for transmitting, to the user terminal, augmented reality content information corresponding to the identified product image information.
(FR)
La présente invention concerne un système et un procédé destinés à maximiser un effet publicitaire en reconnaissant une image enregistrée telle qu'un logo d'entreprise ou un produit et en fournissant une publicité 3D sous forme de réalité augmentée. La présente invention concerne un système et procédé de fourniture de contenu basé sur une réalité augmentée, comportant: une unité de réception d'informations de réalité augmentée servant à recevoir des informations d'image de produit et des informations de contenu de réalité augmentée; un base de données d'informations de réalité augmentée servant à stocker les informations d'image de produit et les informations de contenu de réalité augmentée reçues; une unité de réception d'image capturée servant à recevoir, en provenance d'un terminal d'utilisateur, une image capturée par un camera; un image identification unit servant à identifier des informations d'image de produit correspondant à l'image capturée parmi les informations stockées d'image de produit; et une unité d'émission d'informations de réalité augmentée servant à envoyer, au terminal d'utilisateur, des informations de contenu de réalité augmentée correspondant aux informations identifiées d'image de produit.
(KO)
본 발명은 기업 로고 또는 제품 등의 등록된 이미지를 인식하여 3D 광고를 증강현실로 제공함으로써, 광고 효과를 극대화할 수 있도록 하는 시스템 및 방법에 관한 것으로, 제품 이미지 정보 및 증강현실 컨텐츠 정보를 수신하는 증강현실 정보 수신부, 수신한 제품 이미지 정보 및 증강현실 컨텐츠 정보를 저장하는 증강현실 정보 데이터베이스, 사용자 단말기로부터 카메라를 통해 촬영된 영상을 수신하는 촬영 영상 수신부, 저장된 제품 이미지 정보 중 촬영된 영상에 대응되는 제품 이미지 정보를 식별하는 이미지 식별부, 식별된 제품 이미지 정보에 대응되는 증강현실 컨텐츠 정보를 사용자 단말기로 전송하는 증강현실 정보 전송부를 포함하는 증강현실 기반의 컨텐츠 제공 시스템 및 방법이 제공된다.
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